Be Cool For School
Putting the Fun in Edutainment
Learning doesn't have to be boring. Get your kids involved in their education while having fun! Here are some recommended buys that will offer tons of fun and impart knowledge at the same time.

1. Scrabble Junior Disney Edition Mattel Board Game
Getting your toddler to pick up new words will be a breeze with the Scrabble Junior Disney Edition Mattel Board Game. This board game strengthens your child’s vocabulary bank while doubling as a family recreation with the multiplayer feature. The new double-sided playing board featuring 2 fun word games in 1 also adds an element of surprise for veteran players. Suitable for children aged 4 to 11 years old. From now till 31st October, stand a chance to play an online Scrabble session with the World No. 1 Scrabble Player, Mr Ganesh Asirvatham with any purchase of Mattel games!
2. All Kids R Intelligent!
This dynamic and interactive series of 10 multi-disciplinary readers is designed to help children develop essential language skills and thinking skills in Maths through beautifully illustrated stories and rhymes. Parent's Notes are also provided to guide you through the learning process and provide suggestions for follow-up activities.
3. Disney String Bag with Mug Set (Assorted Designs)
While we all know how important it is to stay hydrated, many kids don’t drink enough water. One of the best ways to coax children to drink water is getting them their own mug decorated with characters that they adore. The Disney Drawstring Bag with Mug Set is an excellent way to do just that, featuring characters from the Disney franchise such as Mickey, Lilo, Little Green Men and more. The drawstring bag allows you to bring the mug around easily as well. From now till 31 October 2021, get them at the promotional rate of 2 for $5. While stocks last, so grab them before they’re gone!
Show Your Love for Singapore
School may still be in session, but there's no better time to stock up on school supplies to avoid the crowds during the holidays. From assessment books to stationery, here are 3 great buys that will help your child along in school while showing your love for Singapore!

1. Science Adventures Comic Series
Pique your kid's interest in science with Science Adventures Comic Series, Singapore's only science comics. This made-in-Singapore series conforms with Cambridge's International Primary Programme for Science as well as Singapore’s Ministry of Education (MOE) curriculum to give your child a strong foundation in the subject, incorporating topics based on 5 disciplines – Science, Technology, Engineering, Art and Maths (STEAM) for robust edutainment. With compelling narratives, vivid illustrations and clear explanations to explain themes like diversity, interactions, systems, energy and cycles, your kid will find learning science irresistibly fun!
2. Ah Guo Stationery (Assorted Designs)
While Singapore may be small, there is certainly no shortage of talent. Take picture-book author and illustrator Lee Kow Fong for example, who is also a full-time polytechnic lecturer. More commonly known by his pen name, Ah Guo, Lee’s illustrations heavily feature gouache watercolour to create beautiful works of art resplendent in colours and rich with Singaporean cultural symbols to invoke a sense of nostalgia. Framed among his many works are architecture, food and places that Singaporeans will find familiar. Show your support for local talent by getting stationery and other merchandise adorned with Ah Guo’s illustrations, and carry a piece of Singapore with you wherever you go. From now till 12 Aug 2021, get Ah Guo merchandise at a discounted rate of $5.60 in celebration of our nation’s birthday. Don't miss out!
3. USB Keychain Fan (Assorted Designs)
Living on a tropical island like Singapore has its down side. Its not uncommon to hear complaints about the weather with the suffocating heat and humidity. As such, portable handheld fans have become essential accessories to alleviating the discomfort, especially for a day outdoors. Packing a rechargeable built-in lithium battery, this adorable USB Key Chain with 2 speed settings generates natural winds with little noise, providing you with refreshing moments of respite from the sweltering heat. It is great for schooling kids cooling off after a PE lesson or CCA, and you can also bring it along with you when you're heading out for groceries. Simply hook it onto your grocery bag and you’re good to go! With the USB Keychain Fan, beating the heat will be a breeze!
Celebrating Each Academic Milestones in Singapore's Education System
From our humble origins to a global economy today, it's no secret that education played a major role in Singapore's success story. It is an important cornerstone of many Singaporeans' lives. Here are 3 great buys to celebrate your child’s education journey from preschool to graduation.

1. Elmer's Lemon/Lime Freeze Popsicle DIY Kit
Parents with kids at home will probably need no introduction to Elmer's glue and slime products. The de facto market leader in slime craft is back with a tropical take on their slime in time for summer. The Lemon/Lime Freeze Popsicle DIY Kit comes in 2 zesty colours - Lemon Yellow and Lime Green - topped with glitter and assorted clay fruit toppings. Safe, washable and non-toxic, Elmer's Lemon/Lime Freeze Popsicle DIY Kit Elmer's is a good way to encourage creativity through sensory play for children aged 3 and older.
2. Ace Your Principles of Accounts
In Secondary 3, students are offered elective subjects. Of the many electives, Principles of Accounts is a bane for many students. Complex concepts may be difficult for them to grasp independently, and both parents and students may not have the resources for tuition. Written in accordance with the latest syllabus (2020 - 2025) by the Ministry of Education, the Ace Your Principles of Accounts Practice Workbook is carefully designed to consolidate learning points and reinforce concepts taught through advanced application questions. Each topic adheres closely with MOE-approved textbooks, and the questions are arranged from basic to advanced so students can slowly build up a strong foundation before tackling more complex problems.
3. Graduation Bear (Assorted Sizes)
For many Singaporeans, the graduation ceremony represents a coming-of-age procession. Graduates will recall the proud moments when they don a graduation gown and receive their scrolls. Unfortunately, many graduation ceremonies are set to be held virtually in light of the pandemic. Nevertheless, show your heartfelt appreciation for your child’s hard work with a graduation bear! Each adorable soft toy is a memento of their education journey and a great photo prop to go along with a flower bouquet. What’s more, get a FREE BT21 EZ-Link charm when you purchase a graduation bear at Urban Write outlets from now till 31 July 2021. Now that’s what we call a sweet deal.
Simple Gifts to Bring the Smile to Your Folks
Shopping for gifts for parents can be exhausting. They probably have everything they need and can afford the things they want. However, a thoughtful gift that conveys your love need not be expensive. Here are some no-frills gifts that reflect a deeper understanding of their needs and habits!

Travel Joy Eco Insulated Flip-up Mug
1. Travel Joy Eco Insulated Flip-up Mug (380ml) (Assorted colours)
If your parents love their caffeine fix, a thermal mug will fit right into their lifestyle. Made from high-quality food-grade stainless steel, the Travel Joy Eco Insulated Flip-Up Mug is BPA-free & environmentally-friendly so that users can drink with peace of mind. The double-walled casting is heat-insulated for a comfortable grip even while keeping your favourite beverages hot for up to 6 hours or cold for up to 12 hours. The tapered design also enables the Joy to Eco Mug to fit into most cupholders. You won’t need to worry about spillage too, because the Eco Mug comes with an anti-slip base and a leak & spill-proof lid.
2. 《作文好词好句》
For parents with schooling kids, the best gift is just some time off. However, it can be challenging to carve out time for yourself when your child needs help with schoolwork, especially writing an entire composition. 《作文好词好句》equips students with useful phrases based on commonly-tested composition topics. After all, having a richer word bank makes it easier for your child to express himself fluently. The book also comes with systematic exercises and consolidated lists to facilitate self-revision so you can save the hassle of making flashcards for your child and have some quality me-time instead.
3. Keyring (Assorted Designs)
While celebrating Father’s and Mother’s Day is meaningful, showing love and appreciation in our everyday lives is just as important. Besides holding the keys, a message keyring is a thoughtful trinket that turns an everyday object into a symbol of love and serves as a reminder of your presence in their lives. Choose from various designs, including one for the “Best Father in the World” or a heartfelt message to make mum’s day whenever she looks at it.
Manage Your Stress the DIY way
From students to workers, everyone experiences stress at some point in their lives. Stress management techniques vary widely. Here are some things that can help you manage your stress effectively!

1. The Secrets of an Economics Examiner
Written by former Cambridge examiner Mr David Anthony Sowden, The Secrets of an Economics Examiner elucidates a wealth of insights and tips for the A-Level Economics examination papers, gleaned from more than 45 years of teaching experience in the subject. Learn how to tackle diagrams, case-study papers and past examination questions. The Frequently Asked Questions (FAQs) section is excellent for revision, making this an indispensable companion during the exam period.
2. Body Sculpture Squeeze Ball Pack
The Body Sculpture Squeeze Ball is a simple stress management tool. Studies have shown that stimulating the sophisticated network of nerves in and around our wrists and hands helps alleviate stress. Using the squeeze ball does just that. The ribbed surface of the squeeze ball also improves blood circulation. Each pack contains 2 wear-resistant balls so you can knead and quash them to your heart’s content.
3. Vibrating Head & Scalp Massager and Telescopic Back Scratcher
A good head massage and a back scratch can do wonders to combat stress. Besides feeling incredibly gratifying, they improve blood circulation and boost serotonin production, thereby improving moods. With the Vibrating Head & Scalp Massager, you can have your therapeutic head massages wherever you go. The vibrational massages stimulate acupoints to relax your scalp. With its lightweight one-button design, it is seamless to operate, portable and easily assembled. For the ultimate relaxation session, pair it with the retractable Telescopic Back Scratcher that is ideal for dealing with the itch that’s hard to reach.
Let the Celebrations Go On
The Chinese New Year holidays may be over, but the fun need not stop. Here’s a list we’ve compiled to inject the festive spirit into the rest of February.

1. Monopoly Lunar New Year Edition
Inspired by the colourful traditions of the Spring Festival, the Monopoly Lunar New Year Edition has players buying up shops, collecting gifts, and finding good fortune. Move around the board and snap up properties such as the Jade Shop, Flower Market, and more to thwart your opponents. The more shops you own, the more your opponents need to fork out. Watch out though, lady luck is fickle! Fortune Sticks and Pinwheel cards can instantly turn things around! Suitable for ages 8 and up, this board game is your go-to for a family-friendly good time.
2. Lucky Cat Ornaments
Usher in an abundance of wealth and prosperity this Chinese New Year with the adorable Lucky Cat ornaments. A common figure found in many shops, the lucky cat, or Maneki-neko as they are commonly called in Japan, are believed to bestow good luck and ward off misfortunes for their owners. Each cat is adorned with auspicious symbols such as gold ingots and even daruma dolls – a symbol of perseverance and luck. Just place one in your house and watch your new 'pet' beckon in a year of abundance and prosperity. The bonus is you won’t need to clear up litter boxes.
3. Mastering English with The Straits Times: The Upper Primary Edition (2nd Ed)
School may be furthest thing on the minds of students during the CNY celebrations, but now that the term has resumed, it’s time to get your studies back on track. Produced by The Straits Time Schools team, this book is based on the latest PSLE format and aligned with the English syllabus by the Ministry of Education. Keep abreast of current affairs while acing your English papers with tips and guided practice, complete with engaging articles and photographs from The Straits Times.
In the Mood for Spooks
October is always a fun month with Halloween on its tail! Here are some ideas for getting all spooked-up!

1. Spooky World Series
Get in the Halloween mood with the Spooky World Series. Featuring bizarre stories from the unexplainable to the downright bone-chilling, accompanied with insightful scientific analysis. The Loch Ness Monster, aliens, the Bermuda Triangle and Bigfoot, do they exist or are they a figment of our imagination? Let the children read the books and discover more!
2. Halloween Masks and Props
Going trick-or-treating during a pandemic may not be advisable, but there's no reason to miss out on some dress-up fun! You can become a vampire, skeleton and more with these Halloween masks. Pop on glow-in-the-dark fingers and spiders for that finishing touch, and you'll have a killer outfit. With 20% off these Halloween accessories now, you have a deal to die for.
3. POP Artz Face Paint Sticks
Looking for some fun halloween-themed activities that you can do over and over? How about some Halloween face paint! The POP Artz Face Paint Sticks are perfect for children who love to experiment with colour. It is easy to apply, and no sponges, brushes or even water is required. The paint dries fast and is smudge-proof once dried, so your masterpiece stays intact and you can wash it off with water once you're done.
3 Buys That Exemplify The Singaporean Culture

1. The Singaporean Dream Exclusive Bundle
Books aren't the only avenues to learn about the Singaporean culture. There are also many game that can make learning fun! The Singaporean Dream card game, for example, allows you to assume one of the uniquely Singaporean personalities as they scheme, complain and “sabo” their way to attain their Singaporean dreams. In CHOPE!, players become hungry diners and must “chope” tables to win while Kopi King will have you reciting the ingredients to your favourite coffeeshop drinks. Featuring distinctively Singaporean tropes such as Singlish, food culture and more, this exclusive bundle celebrates all things Singaporean.
2. Portable Fan with Key Chain
Not a day goes by where we don’t wish for a cooler climate on our shores. With an average temperature of 32°C on a clear day, Singaporeans are always lamenting about the scorching heat. Why not get a handy USB-powered portable fan for close-proximity cooling whenever and wherever you need it? The 2-speed setting allows users to control airflow, and comes with a keychain so you can hook it onto your bag for convenience.
3. Social Studies Guide
For many students, Social Studies is often neglected as a subject, and many of us tend to focus more on Maths, Science and Language. But it's important to note that Social Studies is one of the first tools that students have to learn about what defines us as a society. Furthermore, the assessment format trains students to think critically about abstract concepts, analyse them and apply them to find solutions for different questions. It is an essential subject that plays an important role in shaping our world view, as well as to learn about Singapore’s makeup.
Home-Based Learning? No Problem!
The little ones had their first taste of home-based learning when Circuit Breaker was implemented. For kids with strong interest in indoor craft activities probably found it easier to adjust to a new norm, but what about kids who were always outdoors for sports and other activities? Don’t fret, there are plenty of ways to engage your little bub, you’re only limited by your imagination! Check out some fun ideas we have below!

1. Craft Activities
This is one of the simplest activities to get started on because there’s no need for expensive tools. Paper, crayons, markers, or anything you can find around the house can become materials for simple craft projects. Got some leftover cardboard boxes from your new online purchases? Rope in the kids and get some paint, we can create our own fire truck! Or how some quirky party hats with newspapers and markers?
2. Cooking
Some parents hold back on letting their kids take part in the culinary activities that goes on at home, for fear that their kids might hurt themselves by accident. But as long as you make some adjustments to your routine, the kids don’t have to miss out on the fun. Always check the recipe beforehand to figure out what are the steps that the kids can take part in. It’s always good if the recipe comes with step-by-step guidance. Pick the steps that doesn’t involve knives or fire, like preparing dough for baking or adding the seasoning for the perfect marinade!
3. Hands-On Experiments
Finding your child a little short on attention span, particularly when asked to get started on school work? You can always break the monotony of revision with other forms of engagement such as by science experiments and common classroom activities. Nowadays, there are plenty of science experiment kits to try. Who knows, it might just uncover the scientist in your child.
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